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GARIMA: Sparking dialogue on menstrual health

Social norm(s) addressesd:
“You should not talk about menstruation”

Organisation: UNICEF, Others

GARIMA (Girls’ Adolescent and Reproductive Rights: Information for Management and Action) is a menstrual hygiene program that targeted adolescent girls and their immediate influencers in three districts in Uttar, India. It combined capacity building with strong SBCC interventions that have had a proven impact, speaking to all stakeholders involved in shaping these social norms. The main tools aimed at the girls themselves involved film groups, storybook sessions, and gifts: a personal diary, a poster and an apron showing the female reproductive system. The intervention’s main social norms goal was to break the silence around menstruation, and as such can be inspiring for similarly taboo topics in the space. It is a great example of analysing social norms to ensure all reference groups are included.

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Girls’ Holistic Development Project: Grandmothers for Adolescent Girl Health

Social norm(s) addressesd:
“Girls should not talk about menstruation”

Organisation: Grandmother Project

This programme works to create an enabling environment around girls so they can flourish. This is achieved by directly supporting girls while at the same time encouraging community-wide consensus-building for adoption of social norms and attitudes that are more supportive of girls. A unique focus of the programme is the role of grandmothers as a reference group. The intervention creates space for dialogue in communities through a range of activities, of which you can find more detail in the link. In all of these activities, grandmothers are key actors. Along with other community members, they participate in dialogue and debate, and their involvement strengthens their capacity and commitment to lead positive change. Specific activities include grandmother leadership training; grandmother-teacher workshops; and “under-the-tree” participatory learning sessions” with grandmothers, mothers, and girls, which include a variety of activities using stories, songs, games, and discussion pictures to elicit dialogue and increase understanding between the generations.

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Confiance Totale: radio for norm change

Social norm(s) addressesd:
“You should have as many children as soon as possible after marriage” & “Family planning is a woman’s business, men do not need to hear about it”

Organisation: Breakthrough Action

Confiance Totale, or Total Confidence in English, is a radio campaign mainly aimed at quality assurance for healthcare services, but with hints of norm change that provide a good example of how you can integrate normative messaging into your more routine work. The spots focus on promoting confidence in FP methods and services, couple communication about FP use, postpartum FP, and healthy birth spacing. As the campaign took place in the midst of COVID-19, some of the radio spots encourage FP access and use in the context of the pandemic. All the scripts are available through the link below.

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GREAT Project for married/parenting adolescents

Social norm(s) addressesd:
“Adolescents do not need to discuss puberty and sexuality”; “A community should prioritise education for boys instead of girls”

Organisation: Pathfinder and others

The GREAT project toolkit includes resources such as a boardgame and activity cards aimed at facilitating discussions between and with adolescents, in same-gender groups or together. It is a simple approach that could inspire you to adapt it for your context.

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