Social norm(s) addressesd:
“You should have as many children as soon as possible after marriage” & “Family planning is a woman’s business, men do not need to hear about it”
Organisation: Breakthrough Action
Confiance Totale, or Total Confidence in English, is a radio campaign mainly aimed at quality assurance for healthcare services, but with hints of norm change that provide a good example of how you can integrate normative messaging into your more routine work. The spots focus on promoting confidence in FP methods and services, couple communication about FP use, postpartum FP, and healthy birth spacing. As the campaign took place in the midst of COVID-19, some of the radio spots encourage FP access and use in the context of the pandemic. All the scripts are available through the link below.
Further Information