Social Norms at MSI
This section is for anyone who wants to get an overview of MSI’s social norms work, and the thinking behind it. It is particularly useful for those of you who need to talk about our work externally!
Click through the links to learn more about social norms work at MSI:
- Our theoretical frameworks
- How we work, including examples
- Social Norms Library for more examples
- How we assess our impact
In short: MSI's social norms principles
- We work with communities, for communities, and this is deeply embedded in our ways of working
- We use data to inform decision-making and tracking impact
- We leverage, shift, and counter social norms as relevant
- We engage not just our primary target audience, but their influencers too
- We are led by the country programmes to ensure we leverage existing opportunities in the communities to further MSI’s mission