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MSI Husband Schools

Social norm(s) addressesd:
“Men do not need to concern themselves with SRH” “Men should be the sole decisionmakers in the household”

Organisation: MSI

MSI has been implementing the Husband Schools (Ecoles des Maris) in Mali and Niger. Through group sessions, men are taken through a curriculum covering SRH and general health topics, turning them into male champions.

Evidence brief coming soon!
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FHI360/MSI Uganda Emanzi male champions

Social norm(s) addressesd:
“Men do not need to concern themselves with family planning methods” “Men should be the sole decision-makers in the household”

Organisation: FHI360, MSI, other partners

The Emanzi programme creates male champions in rural communities. Through group sessions and engagements, the intervention works to increase communication between men and their partners, improve couples’ relationships, and promote shared decision-making, while preparing Emanzi men to be role models for other men in their communities.

Further information
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MSI Gagarabadau

Social norm(s) addressesd:
“To be seen as successful in the community men should have a large family​”; “A woman’s worth is linked only to her ability to bear and bring up children”

Organisation: MSI

Gagarabadau uses three complementary strategies: Tea Vendor business training, mobiliser-led peer to peer conversations and the diffusion of the term ‘Gagarabadau’ (a Hausa term used to describe a respected man) to engage men and address social norms linking large families to men’s status and the role of women in family decision-making and income generation.

Evidence brief
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Responsible, Engaged, Loving (REAL) Fathers

Social norm(s) addressesd:
“Child care is a woman’s job”

Organisation: Institute for Reproductive Health, Save the Children

The REAL Fathers initiative is a mentoring programme aimed to improve family communication. Community elders mentor young fathers ages 16 to 25 who are parenting a child ages 1 to 5, helping them to build skills that improve the use of positive parenting and nonviolent discipline, increase positive couples communication, increase voluntary family planning use, and foster acceptance of gender-equitable roles within families. The full training curriculum and discussion guides are available online.

Further information
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Tékponon Jikuagou: community influencers for norm change

Social norm(s) addressesd:
“Married couples should have many children quickly” “Married couples should listen to your elders when making decisions about birth spacing”

Organisation: USAID

Using an approach centred on community influencers, this project proved to be effective in addressing the social norms that discourage women and men who want to space or limit births from taking actions to seeking services. The approach is also called “social network diffusion”. One of the activities focused on linking FP provider with community influencers through the “Each One Invites 3” campaign, which asked network actors to reach out to family and peers not using family planning, talk about (diffuse) their experiences, and offer a Family Planning Invitation Card to encourage them to seek information and services. The project also used radio messages and influencer capacity building.

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PRAGATI – Fertility Awareness for Quality of Life

Social norm(s) addressesd:
“Men should make the final decisions on family planning”

Organisation: FACT Project in Nepal

PRAGATI is a series of nine interactive games that diffuse information about fertility and family planning in group settings to community members, catalysing conversations about reproductive health. Through the games, participants critically reflect on their own attitudes and the expectations of others that impact their reproductive health behaviours and decision making.

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Kishor Varta: Audio stories to challenge boys on gender discrimination

Social norm(s) addressesd:
“Men should dominate the women in their lives, especially inside the house”

Organisation: MenEngage Alliance

Kishor Varta is an interactive, mobile phone-based platform using audio stories to provide boys and young men with information on gender and SRH to change unjust gender norms and reduce gender discrimination against girls and women in rural India. By listening to the stories of four characters, callers can help solve the characters’ problems and move the story forward, leading to reflection on their own situations.

Further Information
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MSI La Famille Idéale

Social norm(s) addressesd:
“New wives are expected to give birth early in their marriage to prove their worth in their new family.” & “Good wives do not use family planning without their husband’s permission.”

Organisation: MSI – Sahel countries

La Famille Ideale is a suite of participatory tools for use by community mobilisers. The tools (a game and facilitated couples’ conversation) target ​adolescent women directly as well as their husbands and other key​ influencers (such as mothers-in-law). LFI is being used by all four of MSI’s programmes in the Sahel (Burkina Faso, Mali, Niger and Senegal) to create ​awareness and demand for the quality contraception ​services offered by MSI teams.

The tools:

  • Involve husbands in a discussion about FP, to show that husbands can and should be a part of these discussions
  • Explore who can use FP, when and for what reason, challenging the norm that young couples should wait to use FP until they have multiple children
  • Model the role mothers-in-law can play to support FP uptake, by exploring the role of this key reference group
  • Focus on the benefits of FP for birth spacing, shifting individual understandings and beliefs to give people the confidence to challenge the norm themselves
Evidence brief
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GREAT Project for married/parenting adolescents

Social norm(s) addressesd:
“Adolescents do not need to discuss puberty and sexuality”; “A community should prioritise education for boys instead of girls”

Organisation: Pathfinder and others

The GREAT project toolkit includes resources such as a boardgame and activity cards aimed at facilitating discussions between and with adolescents, in same-gender groups or together. It is a simple approach that could inspire you to adapt it for your context.

Further Information