Social norm(s) addressesd:
“You should not talk about menstruation”
Organisation: UNICEF, Others
GARIMA (Girls’ Adolescent and Reproductive Rights: Information for Management and Action) is a menstrual hygiene program that targeted adolescent girls and their immediate influencers in three districts in Uttar, India. It combined capacity building with strong SBCC interventions that have had a proven impact, speaking to all stakeholders involved in shaping these social norms. The main tools aimed at the girls themselves involved film groups, storybook sessions, and gifts: a personal diary, a poster and an apron showing the female reproductive system. The intervention’s main social norms goal was to break the silence around menstruation, and as such can be inspiring for similarly taboo topics in the space. It is a great example of analysing social norms to ensure all reference groups are included.
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