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General

MSI Uganda Refer-a-Friend

Social norm(s) addressesd:
“Adolescents should not use contraception”

Organisation: MSI

MSI Uganda’s Refer-a-Friend intervention aimed to empower adolescents to become peer champions, breaking down harmful norms around adolescent sexuality, using using referral cards, bracelets, as well as provider-side youth-friendly improvements. Results showed an average 45% increase in the monthly number of adolescent clients (about 5.4 more per clinic), and an average increase in the monthly proportion of adolescent clients by 5.3%. Nearly 2,000 adolescents became new FP users as a result of the intervention during the six months of implementation.

Evidence brief
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Tékponon Jikuagou: community influencers for norm change

Social norm(s) addressesd:
“Married couples should have many children quickly” “Married couples should listen to your elders when making decisions about birth spacing”

Organisation: USAID

Using an approach centred on community influencers, this project proved to be effective in addressing the social norms that discourage women and men who want to space or limit births from taking actions to seeking services. The approach is also called “social network diffusion”. One of the activities focused on linking FP provider with community influencers through the “Each One Invites 3” campaign, which asked network actors to reach out to family and peers not using family planning, talk about (diffuse) their experiences, and offer a Family Planning Invitation Card to encourage them to seek information and services. The project also used radio messages and influencer capacity building.

Further Information