Social norm(s) addressesd:
“Unmarried adolescents should not use contraception”
Organisation: MSI Zambia
This is a good example of leveraging reference groups for social norms change. Marie Stopes Zambia works with the health facility team to share local statistics on adolescent SRH like adolescent ANC attendance or deliveries (proxy measures to highlight the burden of teenage pregnancy) with community leaders during engagement meetings. In addition, community leaders are engaged in a ”path game” activity here to understand the adolescent SRH journey and the challenges they face These are exercises that build empathy and understanding for adolescents among leaders, allowing them to walk in the shoes of young women and understand how the rights of adolescents align with the priorities of their community.
Further Information (internal MSI only)