Using an approach centred on community influencers, this project proved to be effective in addressing the social norms that discourage women and men who want to space or limit births from taking actions to seeking services. The approach is also called “social network diffusion”. One of the activities focused on linking FP provider with community influencers through the “Each One Invites 3” campaign, which asked network actors to reach out to family and peers not using family planning, talk about (diffuse) their experiences, and offer a Family Planning Invitation Card to encourage them to seek information and services. The project also used radio messages and influencer capacity building.